Objective: To generate high-quality mortgage leads through targeted advertising efforts in the UK market.

Methodology:

• Ad spend of £1,000 per week was allocated to targeted online advertising on platforms such as Google AdWords and Facebook Ads.
• Ads were targeted to individuals in the market for a mortgage, with a focus on first-time homebuyers and those looking to refinance their current mortgage.
• A lead generation landing page was created to capture contact information from interested individuals.

Results:

• Over the course of 4 weeks, a total of 900 high-quality mortgage leads were generated.
• The cost per lead was £1.11, well below the industry average of £2-£3 per lead.
• 40% of leads turned into appointments, resulting in £700,000 in closed loan volume and a ROI of £320,000.

Testimonial: "We were looking for a cost-effective way to generate mortgage leads and we are very happy with the results from this campaign. The cost per lead was significantly lower than our previous methods and the volume of high-quality leads generated exceeded our expectations. We were impressed with the conversion rate and closed loan volume resulting from this campaign. Highly recommend this service." - Jermaine Bernard, Mortgage Broker

Conclusion: The targeted online advertising efforts were successful in generating high-quality mortgage leads at a low cost per lead in the UK market. This campaign resulted in a significant return on investment, with a high percentage of leads turning into closed loans. These results demonstrate the effectiveness of targeted online advertising in the UK mortgage industry.