Background: Our client, a roofing company based in Scotland, was looking to expand their customer base and increase their sales. They came to us with the goal of generating more leads through social media advertising.
Objective: The objective of this campaign was to generate high-quality leads for the roofing company by targeting homeowners in Scotland who were in need of roofing services. The goal was to generate at least 25 leads per week at a cost per lead of less than £30.
Strategy: To achieve this goal, we implemented a comprehensive social media lead generation campaign that included the following elements:
Results: The campaign was a resounding success, and we were able to achieve the following results:
Conclusion: This case study demonstrates the effectiveness of social media lead generation for a roofing company in Scotland. By targeting homeowners in need of roofing services, creating compelling ad creatives, and allocating an appropriate ad spend, we were able to generate a large number of high-quality leads at a low cost per lead. The client saw a significant return on investment and was able to expand their customer base and increase their sales as a result of the campaign.
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