Background: Our client, a roofing company based in Scotland, was looking to expand their customer base and increase their sales. They came to us with the goal of generating more leads through social media advertising.

Objective: The objective of this campaign was to generate high-quality leads for the roofing company by targeting homeowners in Scotland who were in need of roofing services. The goal was to generate at least 25 leads per week at a cost per lead of less than £30.

Strategy: To achieve this goal, we implemented a comprehensive social media lead generation campaign that included the following elements:

• Targeting: We targeted homeowners in Scotland who were likely to be in need of roofing services. This included people who had recently bought a new home, were in the process of renovating, or had recently experienced severe weather that could have damaged their roof.
• Ad Creatives: We created a variety of ad creatives that highlighted the company's services and expertise, as well as the benefits of working with them. We also included a clear call-to-action in all ads to encourage people to contact the company for a free estimate.
• Ad Platforms: We ran ads on multiple social media platforms, including Facebook, Instagram, and LinkedIn, to reach as many potential customers as possible.
• Ad Spend: We allocated an ad spend of £800 per week to ensure that our ads were reaching a large audience and generating a significant number of leads.

Results: The campaign was a resounding success, and we were able to achieve the following results:

• Leads Generated: We generated an average of 26 leads per week, which exceeded our goal of 25 leads per week.
• Cost per Lead: The cost per lead was £29, which met our goal of keeping the cost per lead under £30.
• Return on Investment: The return on investment for this campaign was extremely positive, with the client seeing a significant increase in sales and revenue as a result of the leads generated.

Conclusion: This case study demonstrates the effectiveness of social media lead generation for a roofing company in Scotland. By targeting homeowners in need of roofing services, creating compelling ad creatives, and allocating an appropriate ad spend, we were able to generate a large number of high-quality leads at a low cost per lead. The client saw a significant return on investment and was able to expand their customer base and increase their sales as a result of the campaign.